Time Warner’s Turner and Warner Bros. have announced a partnership on Boomerang, a premium video subscription service. It’ll launch sometime in spring and will allow subscribers to enjoy classic cartoons and exclusive content.
The current partnership is the first time both companies have offered the Hanna-Barbera, Looney Tunes, and MGM animation library on a streaming platform. The combined library includes more than 5,000 titles for subscribers to enjoy.
Through Boomerang you can get all nostalgic by watching Scooby-Doo, Tom & Jerry, The Jetsons, Bugs Bunny, The Flintstones and more. The upcoming service sounds like a good way for parents to introduce their kids to content they grew up watching.
Boomerang will launch with numerous animated series to choose from sometime this spring. New content will be added on a weekly basis for everyone to enjoy. Warner Bros. Animation’s Dorothy and the Wizard of Oz and an overhaul of Wacky Races will be shown exclusively on the streaming service. Furthermore, Boomerang will also be the only place where fans can watch new episodes of Scooby-Doo, Tom & Jerry and Looney Tunes.
The streaming service is planned to grow after launch. It’ll introduce features such as family profiles, download-to-go, personalized recommendations, Spanish audio, and other interactive options to allow subscribers to discover as well as share content.
Applications and technology developed by DramaFever, a Warner Bros. Digital Networks company, will be powering the service. The upcoming ad-free platform will launch domestically on the Web, iOS, and Android devices. You can subscribe for $4.99 per month (with a 7-day Free Trial) or pay $39.99 annually (with a 30-day Free Trial). It is said to expand to more platforms, including Apple TV, Amazon, and Roku.
“Boomerang is a beloved brand that has always had multi-generational appeal and some of the greatest animated shows ever created,” said Christina Miller, President, Cartoon Network, Boomerang, Adult Swim. “Our on-going partnership with Warner Bros. around this new premium service continues our strategy of making sure our fans are engaged with fresh and fun content whenever and wherever they want it.”
“We are bringing the best new and classic characters to kids, families and animation fans so they can now watch their favorites anywhere, anytime on any screen,” said Craig Hunegs, President, Business and Strategy, Warner Bros. Television Group and President, Warner Bros. Digital Networks. “It’s a whole new way to access Warner Bros.’ storied legacy of laughs!”
I’m looking forward to the streaming service and seeing how it does. I’m sure parents will have fun watching classic cartoons with their kids. And even if we take kids out of the equation, you can still binge watch the shows you grew up with.
Are you excited for the Boomerang streaming service? Let us know.
Farid has a Double Masters in Psychology and Biotechnology as well as an M.Phil in Molecular Genetics. He is the author of numerous books including Missing in Somerville, and The Game Master of Somerville. He gives us insight into comics, books, TV shows, anime/manga, video games, and movies.
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