Crunchyroll has partnered with Jazwares with the goal to bring anime fans an “epic cross-category portfolio of fan favorite anime properties”. This new combined venture will launch with an expansive line of products celebrating fandom from 18 anime series including Attack on Titan, Chainsaw Man, JUJUTSU KAISEN, My Hero Academia, and SPY x FAMILY.
“Anime is a dynamic storytelling medium, spanning many genres from action to comedy to horror. We are so excited to work with our partners at Jazwares to deliver products that allow fans to celebrate their fandom from must-have collectibles to adorable plush, and in a wide array of categories and products that offer something for every kind of fan and demo, from kids to adults,” said Anna Songco Adamian, Vice President of Global Consumer Products, Crunchyroll.
This collaboration marks Jazwares’ expansion into the further anime merchandise market, building off of their robust line of Pokemon products. This evolution will span multiple product categories and price points that will deliver both collectors and casual fans a highly authentic and on-brand experience. The company will focus on a “for fans, by fans” approach that will transform consumers’ favorite anime titles into figures, playsets, vehicles, plush, costumes, and more.
You know what this means? ANIME SQUISHMALLOWS. They haven’t even teased any specific products yet but please oh please give me SPY x FAMILY or My Hero Academia Squishmallows. I will buy all of them.
“Jazwares continually provides a connective tissue between pop-culture, a passionate fandom and the creation of high-quality collectibles that are highly detailed sculpts and decos,” said Gerhard Runken, Senior Vice President of Brand & Marketing, Jazwares. “As long-time enthusiasts of the anime phenomenon, we are proud and ready to collaborate with Crunchyroll to give fans incredible experiences with collectible figures, plush, and other surprise-and-delight moments across multiple retail channels globally.”
Starting in summer 2024, anime fans will experience their beloved titles brought to life by Jazwares across mass retailers, specialty collector destinations, and of course on Crunchyroll.
Author: Jamie Sugah
Jamie has a BA in English with a focus in creative writing from The Ohio State University. She self-published her first novel, The Perils of Long Hair on a Windy Day, which is available through Amazon. She is currently an archivist and lives in New York City with her demon ninja vampire cat. She covers television, books, movies, anime, and conventions in the NYC area.
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