The 2026 Mattel Creations x KPop Demon Hunters Lineup Includes American Girl Dolls, Polly Pocket and More!

Fans of the cultural phenomenon KPop Demon Hunters animated movie continue to crave even more licensed merchandise, and Mattel Creatures is ready to deliver in a major way. The Mattel x KPop Demon Hunters lineup includes American Girl dolls, Polly Pocket, fashion dolls, and more!

KPop Demon Hunters debuted on Netflix back in June of 2025. Since then, it has gone on to become the most-watched animated movie in Netflix history. It recently got Oscar 2026 nominations for Best Animated Feature and Best Original Song for “Golden”.

However, what’s surprising (and disappointing) about all this success is that, from the look of things, TPTB didn’t have much confidence in said film. Hence, the lack of licensed merch right out of the gate.

At least, various companies are trying to fix the issue (there’s a lot of money to be made!), with Mattel Creations getting ready to release a bunch of products into the market.

Let’s talk about it!

American Girl x KPop Demon Hunters HUNTR/X Rumi, Mira, Zoey 18-inch Doll

The three dolls will be available sometime in Fall of 2026. They will retail for $165 each and are meant for kids 6 years and older. Pre-orders are open.

The Rumi doll features authentic details and accessories, including her iconic sword. Mira comes with her spear, and Zoey will be equipped with her throwing daggers.

I mean, I get that the American Girl IP is huge, but it kind of feels weird to see the child-like dolls carrying weapons and all ready to fight demons.

KPop Demon Hunters Core Fashion Doll Assortment

With an affordable price tag of SRP $26.99 each, this fashion doll assortment will hit retail sometime in the Fall of this year. The line currently includes Rumi, Mira, Zoey, and “Saja Boy” Jinu. Even though they are fashion dolls, the hunters will be accompanied by their specific weapons. The articulation also looks quite good from the marketing images. And yes, the trio is ready to put up a performance after a busy day of fighting demons before they hit the stage.

The Jinu doll will be available wearing his “Soda Pop” performance fit.

KPop Demon Hunters Rumi, Zoey, Mira Singing Fashion Dolls

Another Fall release, the singing fashion dolls can be yours for SRP $32.39 each. Rumi, Zoey, and Mira will sing their Oscar-nominated song Golden. Their outfits are inspired by their Golden outfits from the animated movie.

I don’t see a lot of articulation for these dolls. But then again, that was kind of expected due to them being singing dolls. Also, I don’t know if all three will play the same snippet of Golden or their individual parts.

KPop Demon Hunters HUNTR/X Battle Rumi Deluxe Fashion Doll

Rumi is the first to receive a Deluxe Fashion Doll featuring the HUNTR/X lead singer in her battle-ready fit. Hitting shelves in Fall 2026, you can own it for SRP $53.99.

According to the press release, this particular doll will have 11 posable “joints”, and the Four Tiger Sword will be Rumi’s weapon of choice.

I wouldn’t be surprised if the line expands with battle-ready versions for Zoey and Mira soon.

KPop Demon Hunters FOR THE FANS Pack Assortment

Of course, there have to be small collectibles for fans out there. The line includes weapon-wielding versions of Rumi, Zoey, and Mira. There’s also Jinu and Baby in their “Soda Pop” outfits. You can also own two versions (one is a variant) of Derpy Tiger and the Sussie Bird.

Each figure will cost SRP $12.95. Look for them this Fall.

KPop Demon Hunters Hello Friend Mini Reveal Assortment

These minifigures are meant to be showcased to the world due to them being keychains. The line includes 13 figures for you to collect, including a rare one. Each figure has a themed charm accessory and a keychain clip.

The minifigures include the Saja Boys, the trio, and even Manager Bobby.

Available sometime this Fall, each little figure will cost you SRP $6.27.

KPop Demon Hunters Action Figure Assortment

You can’t do KPop Demon Hunters merch without including action figures. And Mattel is ready to deliver this Fall.

With each action figure costing SRP $21.59, you get the HUNT/X as well as all of the Saja Boys. The figures are supposed to follow a 6-inch scale with more than 18 points of articulation as well as weapons for you to reenact scenes from the movie or… fanfic. *ahem*

The figures also have interchangeable hands and faces.

The images shared with me were previews and thus, not final. But from what I have seen, the action figures do look good.

KPop Demon Hunters Rumi & Jinu: Final Battle Action Figure 2-pack

This is a two-pack featuring the emotionally linked couple. Available this Fall for SRP $43.19, you get Rumi and Jinu in their outfits from the finale battle. Both characters will be showcasing their “demonic” sides.

Each figure features more than 18 points of articulation along with interchangeable hands and faces. The accessories include the Four Tiger Sword, a HUNTR/X light stick, Jinu’s guitar, and a Saja Boys light stick.

Fisher Price Little People Collector KPop Demon Hunters HUNTR/X

As a fan of the Little People Collector line, I find the KPop Demon Hunters collab to be quite cute. Available this Fall for SRP $19.99, you will get Rumi, Mira, and Zoey in their “Golden” outfits in a box that sets the perfect stage for a memorable performance.

Fisher Price Little People Collector KPop Demon Hunters Saja Boys

For $29.99, you can collect all of the Saja Boys (Jinu, Romance, Baby, Abby, and Mystery) in their “Soda Pop” outfits.

UNO® KPop Demon Hunters

UNO is getting into the KPop Demon Hunters action. Come this Fall, you can play UNO with a deck of cards inspired by the animated movie. For SRP $6.49, the cards include the Saja Boys, the trio, and even the Wild Golden Honmoon card.

Polly Pocket® x Saja Boys 5-Pack

Polly Pocket fans can own the Saja Boys 5-Pack set that includes all five members, five soda cap capsules, and five keychain clips.

Dropping this Fall, the pricetag is SRP $19.43.

Polly Pocket® Tiny Capsule

Costing $5.39 each, this Fall, you can get the HUNTR/X trio, Manager Bobby, and Derpy Tiger (with Sussie the Bird) in micro form. Each doll comes with a themed charm capsule and a keychain clip.

Yeah, I need the entire Mattel Creations x KPop Demon Hunters line ASAP!

How about you?

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(via Press Release)

Author: Farid-ul-Haq

Farid has a Double Masters in Psychology and Biotechnology as well as an M.Phil in Molecular Genetics. He is the author of numerous books including Missing in Somerville, and The Game Master of Somerville. He gives us insight into comics, books, TV shows, anime/manga, video games, and movies.

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