Mattel Launches New Masters of the Universe Toys at Power-Con

After more than 30 years, Masters of the Universe is back, and Mattel is determined to make it bigger than ever! With an anime series from Netflix and an all-new CGI animated series announced, it’s time for a line of brand new Masters of the Universe toys from Mattel, the brand that started it all!

The new collection of Masters of the Universe toys, games, and collectibles debuted today at Power-Con, a He-Man and She-Ra “collectibles experience” created by fans for fans. Over the course of the weekend, Power-Con attendees will be able to witness the debut of multiple new products, including Imaginext XL Action Figures and Little People, MEGA Construx Signature Series, Masters of the Universe UNO, and a tabletop RPG called Legends of Grayskull.

Some of these are currently on shelves, while some debut later this year and a few more will be released in 2021. Mattel has planned something for every type of fan – from the die-hard collectors to children who may be discovering the franchise for the first time. Let’s take a look at some of the specific items from the re-launch.

All descriptions are from the press release.

Introducing New Fans to the Franchise: Imaginext Masters of the Universe XL Action Figures (available summer 2021) and Little People (on shelves now): Whether it’s on planet Eternia or in the living room, preschool kids can play out all Masters of the Universe stories with these super-sized Imaginext Masters of the Universe XL Action Figures from Fisher-Price – the first introduction of the franchise to the Imaginext line. Reaching approximately 10-inches tall with a fully movable neck, shoulders, legs and wrists, extra-large He-Man, Skeletor, and Beast Man let young fans act out the most epic Masters of the Universe adventures. And, toddlers can join in on the fun with the Little People Collector Masters of the Universe set which features four figures, styled to look like classic characters He-Man®, Beast ManTM, Skeletor® and Man-At-Arms®.

Mega Construx Masters of the Universe Signature Series (available November 1): Masters of the Universe goes MEGA! Young fans can build their own adventures on the distant worlds at the center of the universe with the Masters of the Universe Mega Construx Signature Series, which includes the fully-buildable Castle Grayskull with over 3,500 pieces, which features 3 floors and 6 areas: Throne Room, Command Center, Dungeon, working Power Sword-activated Jawbridge and more. All new construction sets that will be unveiled at Power-Con include Mega Construx Masters of the Universe Skeletor Skull Assortment, with three collectible Skeltor heads, each with its own color scheme, including one that glows in the dark, as well as a new Mega Construx Masters of the Universe Skeletor and Panthor set and Mega Construx Masters of the Universe Battle Ram. All new Mega Construx sets, including the fully-buildable Panthor with flocked, velvet fur finish and Skeletor micro action figure as well as the Battle Ram with rolling wheels and working launchers will be available on shelves November 1st.

Masters of the Universe UNO (on shelves now): The best-selling card game introduces a vintage Master of the Universe take on the classic UNO deck, with cards designed with the original MOTU franchise oil paintings by Williams George and Ruby Obero.

Legends of Grayskull (available in 2021): At last, the secrets of Castle Grayskull and the fate of the entire universe are at player’s command with a legendary roll of the bones. Created by the team behind D&D Beyond, Mattel reached a multi-year licensing agreement with Fandom to produce Legends of Grayskull — a tabletop roleplaying game where fans have the power to become Masters of the Universe. Players can customize or create their own characters to embark on epic adventures set within the vast world of Eternia and its twin moons. The entire experience contains a core roleplaying game (including a 250-page hardcover guidebook complete with pull-out maps), digital companion and toolset, a community content creation and sharing platform, and an organized play program that gives fans the opportunity to participate in a connected, living story with other Masters of the Universe players around the world — in person, online, or on a players digital device. The game is based on Cortex Prime, the latest iteration of the award-winning rules system from Fandom Tabletop’s Adam Bradford and Lead Designer Cam Banks.

What do you think of this news? Are you excited for the upcoming animated series? Will you be picking up anything from the new line of Masters of the Universe toys? 

Author: Jamie Sugah

Jamie has a BA in English with a focus in creative writing from The Ohio State University. She self-published her first novel, The Perils of Long Hair on a Windy Day, which is available through Amazon. She is currently an archivist and lives in New York City with her demon ninja vampire cat. She covers television, books, movies, anime, and conventions in the NYC area.

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