Disney’s Legal Tweet About #MayThe4th Ruffles Feathers

#MayTheFourth

Disney celebrating #MayThe4th with fans could have been totally fine had they not dropped in some weird legal notices about using our tweets.

For those of you who don’t know, #MayThe4th is a popular hashtag that Star Wars fans use to celebrate Star Wars Day. The date was chosen because “May the fourth” sounds like “may the force” as in “may the force be with you.” And we’re all super nerdy and wordplay is great, so the Star Wars holiday was born. But then Disney had to go get weird and drop this legal tweet and now everyone is uncomfortable.

About five hours after the initial tweet they clarified that only tweets that mentioned the Disney+ twitter account would be impacted by this legal claim, but the damage had been done. A fandom that was already feeling pretty weird about Disney’s impacts on the franchise – and even those in the fandom who were sort of neutral or fairly positive about the acquisition – are a bit set off by the initial implication that they are claiming copyright to a fan event.

Fans are also using the hashtag to share extremely crude sexual content to enter it into Disney copyright (yeah, that’s not how it’d work, but it’s still funny). More interestingly, people are using the hashtag to call Disney out for furloughing over 43,000 people during the pandemic. All Disney parks worldwide are currently closed and many people are out of work as a result, both employed directly and indirectly by Disney tourism.

The Rise of Skywalker will be coming to Disney+ in time for May the Fourth, which is great, but acknowledging the nerd holiday and then stumbling to this messy legal claim to our fandom events is, uh, pretty clumsy. Disney needs to get it together.

Author: Angel Wilson

Angel is the admin of The Geekiary and a geek culture commentator. She earned a BA in Film & Digital Media from UC Santa Cruz. She’s contributed to various podcasts and webcasts including An Englishman in San Diego, Free to Be Radio, and Genre TV for All. She’s written for Friends of Comic Con and is a 2019 Hugo Award winner for contributing fanfic on AO3. She identifies as queer.


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