I need help trying to understand why Starz decided to make the entire first season of Now Apocalypse available on its app, because as far as I can tell such a decision is because the show didn’t do good ratings-wise on TV. Am I wrong? Do let me know.
The moment I saw the trailer for Now Apocalypse I knew it was going to be a mess. And not the good kind.
The footage from the trailer showed Gregg Arakai had refused to grow with the changing times and how sexuality is handled in modern media. To me, the show felt like content which was poorly written and was hoping to attract a considerable amount of viewers through fantasy-gay castings (straight actors cast in explicitly gay roles for a viewer’s wish fulfillment).
The show premiered this month and everything I thought about it was correct.
Going over the ratings, the premiere of Now Apocalypse couldn’t even break into the Top 50 Cable telecasts for March 10, 2019. The episode was able to only get 147k views and a 0.04 demo. The second episode’s viewership was even lower at only 124k.
The third episode is scheduled to air on March 24, 2019. However, the network has gone ahead and made the entire first season available on the Starz app.
“Gregg Araki has created a vibrant world filled with relatable characters and relationship storylines and we have found that many fans want to consume this content as soon as possible,” said Carmi Zlotnik, president of programming for Starz. “We are giving this audience every opportunity to dive into the crazy world of Now Apocalypse and ride the roller coaster of the season at their own pace.”
The show is planned to continue its weekly TV airings through May 12, 2019.
What is going on? Why have the entire show be available on the Starz app and also continue with TV broadcasts? Will the weekly airings occur if even fewer people tune in?
I don’t know. To me, it looks like the network realized the show wasn’t a success and they are trying to do what they can to get rid of it in the best manner possible.
And here I was looking forward to feeling glad about Tyler Posey taking on a queer role because he wanted to help actual queer kids feel supported. I guess he won’t be able to do that as much as he wanted to? Such a loss.
Feel free to share your thoughts with us.
Farid has a Double Masters in Psychology and Biotechnology as well as an M.Phil in Molecular Genetics. He is the author of numerous books including Missing in Somerville, and The Game Master of Somerville. He gives us insight into comics, books, TV shows, anime/manga, video games, and movies.
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