Digital Realm: A Geeky Wonderland in Lahore, Pakistan

Digital Realm provides geeks with access to all sorts of merchandise, collectibles, and even more in Lahore, Pakistan.

Finding licensed pop culture items can be quite a hassle over here. While there are some vendors who offer such services, the shipping charges end up being a bit too much. However, Digital Realm is different!

I recently visited Digital Realm and found it to be quite amazing. There’s a whole bunch of items you can check out. You can buy DC, Marvel, and Harry Potter related Funko Pops! There’s also a lot of Assassin’s Creed merchandise along with Star Wars, Terminator and more.

I got to sit down with Asad Iqbal to talk about the idea behind Digital Realm and how it caters to customer needs.

How did Digital Realm come into being?

I’m a fan of collectible items myself. Action figures and other merchandise. I was creating a home cinema and I wanted to add action figures. I went to various shops but was unable to find them. And I thought that if I was finding it so difficult to search for such stuff then other people might be going through the same experience as well. That’s where I got the idea to import such items, at reasonable prices, because there are such vendors over here but they end up asking for three times the original price of a particular item.

If you look at our prices, you can see a lot of items being priced at Rs. 2000 to 3000. There are some that go higher but an action figure or collectible for Rs. 2000 to 4000 is a reasonable average price. So, coming back, I started to bring in collectible items from franchises such as Harry Potter, Game of Thrones…because I wanted to cater to both males and females.

From my experiences, males are more interested in action figures, cosplay items, masks, and weapons. Female customers are more interested in collectible items from franchises such as Harry Potter and Game of Thrones, different pendants, watches, and wands. From there it grew because of the gap related to movie-related items. So, we brought in mugs, t-shirts, pillow covers, etc.

We also brought in direct-to-garment printing and there is no minimum-order limit like the one you’ll see with screen printing. Through it we can do custom orders as well as make our own designs based on TV shows, movies, games…from there we went into cosplay items and costumes, things that we can cater to.

People can just give you a design they want and you’ll make a t-shirt for them?

Yes, they can email us the design. We’re also expanding our range with pillow covers, tote bags, and even baby rompers. There are customers who want their baby rompers to match the t-shirt that they’re wearing. We’re focusing a lot of pop culture.

What if people want to buy an item that you don’t currently have?

Customers can do that too. We have a lot of customers who avail our services to get things from Amazon. They provide us with the link to the said item on Amazon, we calculate the shipping, receive a 50% advance payment from them, and in 3-4 weeks their item becomes available to them.

What about shipping charges in Pakistan?

We deliver items through TCS on a flat rate regardless of you purchasing 10, 20 or even a single item from us.

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If you’re someone who wants to buy pop culture related items then you should definitely check out Digital Realm. Everything is displayed in quite a nice manner. Furthermore, the establishment is also very clean. I didn’t find any of the boxes to be covered in dirt.

Here’s my visit to Digital Realm and the things I got from there.

You can follow Digital Realm on the store’s Facebook Page and by visiting the official website.

Have you been to Digital Realm in Lahore, Pakistan? Let me know.

Author: Farid-ul-Haq

Farid has a Double Masters in Psychology and Biotechnology as well as an M.Phil in Molecular Genetics. He is the author of numerous books including Missing in Somerville, and The Game Master of Somerville. He gives us insight into comics, books, TV shows, anime/manga, video games, and movies.

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