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SYFY Gears up for Women’s History Month with “We Are Her(oes)” Campaign

We Are her
One of SYFY’s specially-redesigned Women’s History Month logos. Image: SYFY

March is Women’s History Month, and SYFY plans to honor women in a big way. All month long, SYFY’s “We Are Her(oes)” campaign will focus on women in the industry, in fandom, and at their own network.

Announced today, “We Are Her(oes)” intends to highlight female-centric content on the network. Presented by its own female-focused brand SYFY FANGRRLS, this campaign will put a spotlight on content by women and for women across the network’s linear, digital, and social platforms. Every day in March, SYFY will feature female-centric original programming, podcasts, marathons, and more, and include specially redesigned branding and unique custom content.

In addition, SYFY has committed to expanding the SYFY FANGRRLS brand through 2020 and beyond. SYFY FANGRRLS will increase its video, podcast, and editorial content that is made by and for women and binary voices from a broad range of backgrounds.

“Fandom is about coming together to rally around our passions, no matter who you are,” said Sandy Deane, Senior Vice President, SYFY WIRE, who also oversees SYFY FANGRRLS. “At SYFY, we celebrate women every day, but this month we’re going all out to honor those trailblazers who’ve influenced genre, storytelling, fandom and the creative arts in inspiring ways. We want to change the narrative around female fandom and give women a platform to celebrate their passions and join the conversation — not just this March, but all year long.”

Take a look at what the full “We Are Her(oes)” campaign includes:

MARATHONS, ORIGINAL PROGRAMMING & PODCASTS

Throughout the month, SYFY’s original programming, movie stunts and new podcasts highlight influential women of genre, including:

  • “Forgotten Women of Genre” Podcast (Available starting Monday, 3/2, here) — Season 2 of the popular SYFY FANGRRLS podcast will pay homage to 20 women who were instrumental in the genre, with 20 new episodes airing throughout March
  • WYNONNA EARP “Fan-Favorites” Marathons (Friday, 3/6 from 6:30-9:30am; Friday, 3/20 from 6:30-10:30am; Friday, 3/27 from 6-9am on SYFY) — Marathons of SYFY’s cult favorite series WYNONNA EARP, leading up to an exclusive behind-the-scenes look at the upcoming Season 4 during the network’s 20 WOMEN TO WATCH IN 2020 special (see below)
  • “MAN-SEL in Distress” Movie Marathon (Sunday, 3/8 from 9am-11:30pm on SYFY) — Action movie marathon showcasing strong female characters who are the heroines of their stories — saving the men in distress. Airing on International Women’s Day, titles include Mad Max: Fury Road, Lara Croft: Tomb Raider; Lara Croft Tomb Raider: The Cradle of Life; Zombieland; X-Men: First Class; Power Rangers
  • VAGRANT QUEEN Series Premiere (Friday, 3/27 at 10/9c on SYFY) — The premiere of this new 10-episode series kicks off a female-focused night of originals on SYFY. Based on the comic book series from Vault Comics, VAGRANT QUEEN is created by an all-female team of writers and directors
  • 20 WOMEN TO WATCH IN 2020 Documentary Special (Friday, 3/27 at 11/10c on SYFY, directly following the VAGRANT QUEEN premiere) — This FANGRRLS original documentary special spotlights rising women across film, TV and comics who will make an impact in the genre in 2020

SYFY LOGO, BRANDING & CUSTOM CONTENT

Throughout March, SYFY will transform its logo, on-air bug, and showcase unique custom content that honors female fandom across its linear and digital platforms. Elements include:

  • Women’s History Month-Themed SYFY Logos — Redesigned SYFY brand logos and on-air bugs will emphasize #GrrlPower
  • SYFY FANGRRLS “We are Her(oes)” Brand Teasers — Cheeky on-air teasers featuring custom animation that highlights the voice of SYFY FANGRRLS
  • “Forgotten Women of Genre” Micro Stories — Unique editorial-based animations, airing as interstitials, of untold female empowerment stories
  • “Home-Grown” Network Vignettes — Custom short-form vignettes celebrating the strong female characters of SYFY series WYNONNA EARP, VAGRANT QUEEN, VAN HELSING and THE MAGICIANS
  • Fan-Made SYFY Animation Spots — Fan-made logo animations made in partnership with content creation platform Tongal will air throughout the month

SYFY FANGRRLS EDITORIAL & DIGITAL

Custom, new SYFY FANGRRLS content debuting throughout Women’s History Month will include:

  • Fangrrls on Film — Every Friday, SYFY FANGRRLS will feature curated lists of the must-watch genre films made by women. Additionally, while at SXSW, FANGRRLS will spotlight a slate of female-led films via reviews, interviews, and op-eds
  • Get Rec’d — SYFY FANGRRLS’ special recommendation lists from notable female creators
  • Grrl Talk — Each week throughout March, a different fangrrl will share what she’s fangrrling over, what fandom means to her, and how she’s been empowered or inspired by various genre properties, characters, and creators

About SYFY FANGRRLS:

Female-focused vertical, featuring a broad range of women and nonbinary voices celebrating the similarly diverse world of science fiction, fantasy, genre and STEM. Founded and launched in 2016 by Managing Editor Cher Martinetti, who was inspired by the riot grrrl DIY culture of the ‘90s music scene, FANGRRLS encourages all to come as you are. Edgy, fierce and a keen mix of celebratory and critical, FANGRRLS is about geek culture and emphasizes its stories for women, about women, by women. Our goal is authenticity first and foremost. Our voice and coverage is layered like female fans are. We are funny, serious, and sincere all at once. We believe that sci-fi, fantasy and genre has power, and that its influence on society and culture should not be underestimated. We believe in being the change we want to see in fan culture.

Source: press release

Author: Jamie Sugah

Jamie has a BA in English with a focus in creative writing from The Ohio State University. She self-published her first novel, The Perils of Long Hair on a Windy Day, which is available through Amazon. She is currently an archivist and lives in New York City with her demon ninja vampire cat. She covers television, books, movies, anime, and conventions in the NYC area.


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